Product Designer — Software & SaaS Based in Mexico · Working remotely

I don’t just design pretty screens

I design products that make complex systems feel simple.

Five years owning product work end to end in small teams — research, definition, UX, UI, design systems, specs, handoff and QA.

5+ years in product design SaaS B2B experience Highly regulated industries Finance & insurance Solo, team & leading experience Proficient in almost any design tool
02 — Design philosophy

The design principles I apply to my work.

01

Context defines solution

Understand the user, business, market, operations and technical environment before deciding what to build.

02

Outcomes before features

Define what must become possible for the user and the business before designing functionality.

03

Clarity over execution

Strong foundations, shared definitions and documented decisions reduce rework and help teams move faster.

04

Design for scale

Create systems that can evolve with the product instead of solving only the immediate screen or use case.

05

Systems and standards before decoration

Use consistency, predictability and reusable patterns to make complex products understandable.

The short version: understand the whole system before you improve any part of it.

03 — Strengths & growth areas

What I bring, and what I’m still building.

Strengths

  • Product design process ownership

    The full loop, start to finish — not just the middle of it.

    1. Research and problem definition
    2. Business and product requirements
    3. Solution proposal
    4. Information architecture, UX and user journeys
    5. Low- and high-fidelity mockups
    6. Documentation and specifications
    7. Engineering handoff
    8. Quality assurance
    9. Post-launch feedback and iteration
  • Design-system stewardship

    Created and maintained the design system across four-plus years of product development, expanding it as the use cases, interface requirements and platform demands evolved.

  • Quality and delivery

    Participated well beyond design approval — testing every feature, documenting issues, writing release notes and helping the engineering team bring the designed solution into production correctly.

  • Planning and coordination

    Managed the product design area’s roadmaps, boards, priorities, documentation and project visibility.

Growth areas

  • User interviews

    I have shaped research questions and designed from the findings, but the interviews themselves have usually been run by someone else. I want to own that end of the loop rather than inherit its output.

  • Customer presentations in English

    I work in English every day in writing, documentation and specs. I have had far fewer chances to present live to a customer in it, and that is the gap I am most actively closing.

  • AI in the final design output

    I use AI tools throughout my own process. Designing it into the product itself — as something the end user touches, with its failure modes handled — is not something I have shipped yet.

  • Metrics and analytics

    I have used metrics to argue for decisions and to check them afterwards. I have not owned the practice end to end: choosing the instrumentation, building the dashboards, and feeding what they say back into the roadmap.

04 — Contact

If you value clear design decisions, someone who builds a system instead of putting out the fire in front of them, who thinks in architecture and how a product scales, and who understands what the product owes the business — then

Let’s talk

Félix POS
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